Call Source Tracking
Every call has a story. VoiceStack connects it to its source, turning insights into growth opportunities.
Trusted by
1500+ Healthcare Practices
The Marketing Blind Spot
Phone calls drive patient engagement, but without knowing the source, clinics can’t measure which campaigns actually work.
The Real Marketing Tracking Challenges
01.
Clinics lack clarity on which campaigns are driving calls.
02.
ROI is difficult to measure without reliable data.
03.
Offline and online campaigns remain unlinked and hard to correlate.
04.
Decisions are often made based on assumptions rather than insights.
05.
Performance varies across multiple locations, with no consistent benchmarking.
Industry-Specific Challenges
Dental
- New patient calls from social media, PPC ads, and referrals are not tracked.
- Opportunities to optimize marketing campaigns are often missed.
Physical Therapy
- Patient calls from local ads or referral programs are not linked to their source.
- Conversions from these campaigns frequently go unmeasured.
Optometry
- Seasonal promotions and eyewear campaigns generate calls that are hard to attribute.
- Leads from these campaigns often remain untracked for follow-up.
Veterinary
- Calls from pet care packages or boarding campaigns are not tied to marketing channels.
- Revenue opportunities from these campaigns are often overlooked.
The Outcome Without call source tracking, clinics miss marketing insights, waste ad spend, and fail to connect campaigns to patient growth.
VoiceStack Call Source Tracking: Built for Real Healthcare Workflows
VoiceStack automatically tracks and attributes every call to its trustworthy marketing source, revealing which channels drive patients and revenue.
Call Source Tracking
Tracks calls from digital campaigns, referrals, offline ads, and other marketing channels.
Automatic Source Assignment
Assigns the correct source to every call without manual intervention.
Campaign Performance Monitoring
Provides real-time insights into which campaigns generate the most calls and conversions.
Multi-Location Source Visibility
Tracks and compares call sources across multiple clinic locations for consistent reporting.
CRM and PMS Integration
Links call sources to patient records and conversions for accurate ROI measurement.
Stuart McGuiggan CRO
“VoiceStack helps us prioritize calls, identifying emergencies and patients seeking specific treatments. This allowed us to follow up quickly, securing over $100,000 in treatment. The AI call transcription also supports staff training, letting us review calls, provide guidance, and improve processes, enhancing both team performance and patient care across the practice.”
How Call Source Tracking Works
Every call is traced, sources identified, and campaign impact measured.
STEP 01
Assign Source
Unique phone numbers or tracking tokens are assigned to campaigns.
02
Patient Calls the Clinic
03
VoiceStack Captures Data
04
Analytics & Tagging
05
Actionable Insights
Benefits for Healthcare Practices of All Sizes
Operational Efficiency
- Call sources are accurately attributed without manual tracking, reducing errors and oversight.
- Wasted marketing spend is minimized by knowing which campaigns drive results.
- Decision-making on campaigns is faster with real-time source insights.
- Centralized reporting consolidates call source data for clear visibility across the clinic.
Patient Experience
- Calls are routed correctly from the first contact, improving response times.
- Faster follow-ups lead to quicker patient responses and higher satisfaction.
- Follow-ups are personalized based on the caller's source and intent.
- Patient inquiries are addressed faster, creating a smoother and more relevant experience.
Multi-Location Groups
- Source tracking is consistent across all clinic locations for reliable insights.
- Attribution rules are standardized to ensure uniform reporting.
- Campaign performance can be compared across sites to identify best practices.
- Unified dashboards provide a complete view of marketing effectiveness across locations.
Industry-Specific Source Tracking Use Cases
Dental
Call Source Tracking
- PPC, social media, and referral-driven calls that are not attributed are flagged for follow-up.
- New patient campaigns are tracked to link calls to their source.
Outcome Clearer campaign insights, improved patient acquisition, and optimized marketing ROI.
Physical Therapy
Call Source Tracking
- Telehealth and in-person inquiries are tracked to accurately attribute conversions.
- Campaign-driven patient calls are captured for performance analysis.
Outcome Better visibility into marketing performance, higher program sign-ups, and optimized ad spend.
Optometry
Call Source Tracking
- Calls from eyewear and exam campaigns that are not attributed are flagged for review.
- Online scheduling and lens subscription campaign inquiries are tracked for conversion.
Outcome Increased campaign effectiveness, higher optical sales, and improved patient conversion.
Veterinary
Call Source Tracking
- Calls from boarding, grooming, or special promotions are tracked and flagged.
- Emergency service campaign inquiries are linked to their source for follow-up.
Outcome Better campaign attribution, more clients acquired, and stronger service utilization.
Seamless PMS Integration
VoiceStack links call source data directly to your PMS or CRM, turning every marketing-driven interaction into actionable insights.
Automatically tracks patient conversions and aligns calls with existing records or creates new prospect entries.
Follow-up workflows are triggered automatically or manually based on call source and intent.
Source-specific outcomes are captured and reported, giving clear visibility into campaign effectiveness.
Maintains a unified view across teams and systems for consistent action and reliable reporting.
Tim Hill CEO
“With VoiceStack, we now have complete visibility into every call, making it easy to track call quality, patient satisfaction, and booking outcomes. We can analyze performance at both the practice and enterprise level, see results by campaign, and measure how well we convert potential patients. It’s an incredible tool for data-driven growth.”
Analytics That Drive Better Decisions
Track
Calls by source, location, and campaign to see which channels drive the most patient engagement.
Analyze
Peak source times to optimize staffing and campaign timing.
Monitor
Missed-call trends by channel to prevent lost opportunities.
Measure
Conversion rates by source to evaluate marketing effectiveness.
VoiceStack links every call to its source. Maximizes every campaign.
Frequently Asked Questions
Support:
support@voicestack.comSales:
sales.us@voicestack.com
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