Campaign and Keyword Tracking
Track every call, text, and message back to the campaign or source that generated it, so you know exactly what drives appointments and revenue.
Trusted by
1500+ Healthcare Practices
The Call Source Gap
Practices cannot see which campaign ultimately generates appointments.
The ROI Blind Spot
01.
Offices lack insight into which campaigns generate calls.
02.
Keyword performance is unclear, making optimization difficult.
03.
Data from different marketing channels is disconnected.
04.
Decisions are often based on guesswork rather than evidence.
05.
Calculating ROI is slow and error-prone.
Industry-Specific Challenges
Dental
- Calls generated from PPC, social, and referrals are not clearly attributed.
- New patient interest cannot be tied back to specific campaigns.
Physical Therapy
- Local ads and referral programs drive calls without conversion tracking.
- Follow-ups and outcomes remain disconnected from marketing spend.
Optometry
- Seasonal promotions and eyewear campaigns generate demand.
- Call volume and results cannot be accurately measured or compared.
Veterinary
- Emergency care and wellness campaigns trigger inbound calls.
- Source tracking is missing, limiting insight into campaign effectiveness.
The Outcome Limited visibility into call sources leads to blind marketing spend, missed revenue opportunities, and poor decision-making.
VoiceStack Campaign and Keyword Tracking: Built for Real Healthcare Workflows
VoiceStack links every call to its campaign and keyword source for clear marketing visibility.
Campaign-Level Call Tracking
Attribute every call to the exact marketing campaign and keyword.
Automatic Source Assignment
Identify and assign call sources without manual tagging.
Multi-Location Attribution
Track which locations and campaigns drive calls across all offices.
Campaign Dashboards
View performance by campaign and keyword in real time.
CRM and PMS Integration
Connect call sources to appointments, patients, and outcomes.
Stuart McGuiggan CRO
“VoiceStack helps us prioritize calls, identifying emergencies and patients seeking specific treatments. This allowed us to follow up quickly, securing over $100,000 in treatment. The AI call transcription also supports staff training, letting us review calls, provide guidance, and improve processes, enhancing both team performance and patient care across the practice.”
How Campaign and Keyword Tracking Works
Calls are automatically attributed to the right campaign and keyword.
STEP 01
Campaigns Tagged
Unique numbers and tracking codes are assigned to campaigns and keywords.
02
Patient Calls
03
Call Data Captured
04
Analytics Updated
05
Actionable Insights
Benefits for Healthcare Practices of All Sizes
Operational Efficiency
- Automated campaign tracking removes manual attribution.
- Top-performing campaigns are identified instantly.
- Underperforming campaigns are spotted early and adjusted quickly.
- Clear insights improve marketing efficiency and ROI.
Patient Experience
- Source-aware routing connects callers faster.
- Upon configuration, it delivers consistent messaging to every caller.
- Relevant follow-ups feel timely and personalized.
- Improved responsiveness builds trust and confidence.
Multi-Location Groups
- Campaigns are tracked at the office level.
- Performance is compared across locations easily.
- Centralized insights support smarter marketing decisions.
- Standardized reporting ensures consistency across all offices.
Industry-Specific Campaign Tracking
Dental
Campaign and Keyword Tracking
- Implant, cosmetic dentistry, and hygiene ads are tracked to incoming calls.
- Campaign performance shows which treatments drive patient inquiries.
Outcome Clear ROI visibility and better marketing investment decisions.
Physical Therapy
Campaign and Keyword Tracking
- Referral and telehealth campaigns are tied directly to call activity.
- Conversion trends reveal which channels drive quality patient leads.
Outcome Smarter campaign planning and improved patient acquisition.
Optometry
Campaign and Keyword Tracking
- Exam and eyewear promotions are monitored across campaigns.
- Seasonal performance highlights shifts in demand and growth opportunities.
Outcome Better forecasting and more effective promotional planning.
Veterinary
Campaign and Keyword Tracking
- Boarding, grooming, and emergency campaigns are tracked by call source.
- Insights separate urgent care demand from routine services.
Outcome Optimized marketing spend and improved service readiness.
Seamless PMS Integration
VoiceStack Connects Campaigns to Real Patient Outcomes
Each call is associated with the correct campaign, patient, and visit context.
Conversion and follow-up outcomes are tracked for clear performance insights.
Teams can review marketing impact alongside scheduling and patient data.
Call interactions and related data are logged to provide visibility into campaign effectiveness.
Tim Hill CEO
“With VoiceStack, we now have complete visibility into every call, making it easy to track call quality, patient satisfaction, and booking outcomes. We can analyze performance at both the practice and enterprise level, see results by campaign, and measure how well we convert potential patients. It’s an incredible tool for data-driven growth.”
Analytics That Drive Better Decisions
Track
Calls by campaign to measure marketing impact.
Analyze
Missed calls to understand lost opportunities.
Monitor
Keyword conversions to identify top-performing channels.
Measure
Performance across locations to optimize campaigns and ROI.
VoiceStack Tracks Calls by Campaign and Keyword for Clear Marketing Insights
Frequently Asked Questions
Support:
support@voicestack.comSales:
sales.us@voicestack.com
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