Marketing Spend Optimization
Optimize marketing spend with VoiceStack by tracking calls, measuring conversions, and boosting ROI.
Trusted by
1500+ Healthcare Practices
The Marketing Visibility Gap
Practices lack insights into which campaigns drive patient calls and conversions.
The Marketing Performance Gap
01.
Offices cannot identify which campaigns are driving patient calls.
02.
Low-performing campaigns go unnoticed, wasting budget.
03.
Data across channels is fragmented and difficult to analyze.
04.
Manual reporting leads to errors and delays in insights.
05.
Marketing decisions are often made based on assumptions, rather than evidence.
Industry-Specific Challenges
Dental
- Social media and search ad calls lack clear attribution.
- Marketing spend may be overfunded without a clear understanding of ROI.
Physical Therapy
- Referral incentives and local ads generate calls without performance tracking.
- Conversions and follow-ups remain disconnected from marketing spend.
Optometry
- Seasonal promotions and eyewear campaigns create patient inquiries.
- Call volume and results cannot be measured or compared accurately.
Veterinary
- Grooming, boarding, and emergency service ads trigger calls.
- Source tracking is missing, limiting insight into campaign effectiveness.
The Outcome Without clear campaign and keyword tracking, practices risk wasting marketing budget, missing opportunities, and losing revenue.
VoiceStack Marketing Spend Optimization: Built for Real Healthcare Workflows
VoiceStack helps practices maximize ROI by identifying high-performing campaigns and eliminating wasted marketing spend.
Campaign Spend Tracking
Track campaign performance and call attribution across all marketing channels.
Performance Insights
Identify high- and low-performing campaigns to optimize budget.
Conversion Analysis
Correlate calls and conversions to marketing campaigns and channels.
Data-Driven Recommendations
Get actionable insights to improve campaign ROI.
Centralized Dashboards
View campaign performance and conversions across locations in centralized dashboards.
Stuart McGuiggan CRO
“VoiceStack helps us prioritize calls, identifying emergencies and patients seeking specific treatments. This allowed us to follow up quickly, securing over $100,000 in treatment. The AI call transcription also supports staff training, letting us review calls, provide guidance, and improve processes, enhancing both team performance and patient care across the practice.”
How Marketing Spend Optimization Works
VoiceStack tracks ROI to show which marketing dollars drive patient calls.
STEP 01
Campaign Performance Captured
Track each campaign’s reach, calls, and conversions.
02
Spend vs Conversion Analysis
03
Underperforming Campaigns Flagged
04
Optimizations Suggested
05
Continuous Monitoring
Benefits for Healthcare Practices of All Sizes
Operational Efficiency
- Call attribution data reduces guesswork in marketing decisions.
- High-performing campaigns are identified quickly to focus resources effectively.
- Underperforming campaigns are flagged for rapid adjustments.
- Data-driven insights improve overall marketing ROI and efficiency.
Patient Experience
- Calls from tracked campaigns are routed accurately to the right team.
- Timely follow-ups ensure patients are engaged and supported.
- Campaign source visibility helps teams align conversations with patient intent.
- Improved responsiveness builds patient trust and satisfaction.
Multi-Location Groups
- Campaign performance is monitored at each office.
- Results are compared across locations to identify trends and opportunities.
- Centralized dashboards enable more intelligent budget allocation and campaign adjustments.
- Standardized KPIs ensure consistency across all sites.
Industry-Specific Marketing Spend Optimization
Dental
Marketing Spend Optimization
- Track the performance of implant, cosmetic, and hygiene campaigns.
- Reallocate budget from underperforming ads to high-impact campaigns.
Outcome Clear ROI visibility and smarter marketing investments.
Physical Therapy
Marketing Spend Optimization
- Monitor referral and local ad campaigns to see which generate calls.
- Optimize spending based on conversion trends and patient acquisition.
Outcome More effective campaigns and higher-quality leads.
Optometry
Marketing Spend Optimization
- Track seasonal exam and eyewear promotions across campaigns.
- Adjust campaigns quickly based on demand patterns and performance.
Outcome Improved forecasting and more efficient promotional planning.
Veterinary
Marketing Spend Optimization
- Monitor boarding, grooming, and wellness campaigns by call source.
- Allocate marketing dollars to services that generate the most patient calls.
Outcome Maximized ROI and better readiness for patient demand.
Seamless PMS Integration
VoiceStack links marketing campaigns to real patient outcomes.
Each patient interaction is tied to its originating campaign and keyword.
Appointments, conversions, and follow-ups are tracked to measure campaign performance.
Teams can analyze the impact of marketing alongside patient visits and outcomes.
All activity is logged for complete visibility into ROI and campaign effectiveness.
Tim Hill CEO
“With VoiceStack, we now have complete visibility into every call, making it easy to track call quality, patient satisfaction, and booking outcomes. We can analyze performance at both the practice and enterprise level, see results by campaign, and measure how well we convert potential patients. It’s an incredible tool for data-driven growth.”
Analytics That Drive Better Decisions
Measure
ROI by campaign to see which marketing drives results.
Track
Performance across locations for smarter, multi-site marketing decisions.
Analyze
New-patient calls and conversions to inform spend-efficiency decisions.
Monitor
Conversion trends to identify high-performing channels.
VoiceStack Tracks Calls by Campaign and Keyword for Clear Marketing Insights.
Frequently Asked Questions
Support:
support@voicestack.comSales:
sales.us@voicestack.com
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